The Perfect Opportunity
Perfect Pizza is one of the UK's leading pizza delivery and takeaway businesses, with well over 110 stores throughout the country.
Since 1982, the company has grown nationally and plans to add a further 15 franchised stores to its network by the end of fiscal 2006/07. The expansion will not stop there as over 100 new stores are in the pipeline for the next 5 years.
In March 2006, the company was bought from Papa John's Pizza for over £7million by a consortium headed by the ex Managing Director Tony Sherriff and backed by Octopus Asset Management and The Royal Bank of Scotland plc. This demonstrates the management team's level of commitment to the brand.
Of course, success breeds success and Perfect Pizza has proved itself to be one of the great franchise success stories over the last 20 years.
The prospects for the right people are still excellent, particularly bearing in mind that home delivery is the fastest growing sector of the market. Independent research indicates that pizza delivery is expanding to similar levels as those in the USA, where consumption is three times that of the UK.
"Why pizza?", you may ask.
Firstly, it dominates home delivered food in the UK, the fast food capital of Europe.
Secondly, pizza is quick and easy to prepare, with inexpensive ingredients and is an impulse purchase, largely unaffected by seasons or fashions.
Thirdly, it's universally popular, easy to eat any time or anywhere, while its low perceived price makes it far less vulnerable to recession.
Last (and by no means least) it also delivers an excellent profit margin!
Perfect Pizza - a market-leading brand with a market-topping product.
The Perfect Team
You can expect the best from Perfect Pizza. Here are just some of the market-topping ingredients we offer our franchisees:
Set-Up Support
Our set-up support is second-to-none, which means that a dedicated team of experts will assist you in every stage of setting up your franchise. This starts with the initial site selection and evaluation and continues through to planning, building, recruitment, legal matters, training, purchasing of equipment and the development of your business.
Marketing
Marketing is a vital facet of the Perfect Pizza approach. As well as activities designed to stimulate local markets, there is continuous national support in the form of major campaigns offering a range of special offers and deals.
To communicate these deals, the company distributes over 35 million door-drop leaflets per year. Stores also benefit from above-the-line and below-the-line advertising and localised and national PR campaigns.
Market Research
The recruitment (and retention) of new customers is one of the company's key marketing objectives, with particular attention on attracting families and younger adults and students. To this end, extensive market research has enabled us to accurately predict trends, providing the basis for innovative menu development and speciality pizzas which keep pace with changing tastes.
Purchasing and Delivery System
We operate a centralised purchasing and delivery system from our Head Office/National Distribution Centre in Staffordshire. We are able to monitor and maintain product quality, whilst a fleet of state-of-the-art trucks covers the whole country. Each vehicle is compartmentalised to carry frozen, chilled and ambient produce in the same delivery.
Operations
Last (but not least) our vastly experienced regional Managers and trainers are on hand to help with comprehensive operations back-up. Often just used as a sounding board, their knowledge and expertise can also be called upon to assist with the everyday matters that will help you to realise your investment in the shortest possible time.
Perfect Pizza is with you all the way.
